EA and Criterion invited Big Thursday to work on the all-important boot sequence and attract mode for NFS Unbound, the latest entry in the legendary blockbuster racing franchise. As the first thing that players will see, something truly special was required to set the beat for the game in a piece that would also be used as the attract mode.

Taking inspiration from the “deface the base” aesthetic in the game, street art and graffiti were key influences as a series of 2D hand drawn elements and subversive glitch effects combined with reworked logos. The result is a standout way to introduce gamers to the bold new racing world of NFS Unbound. This work was commissioned following a range of pre-viz work undertaken throughout the development of NFS Unbound. Need your game to roar off the line? Big Thursday Creative is ready to help you shift up a gear.